![]() ![]() The result was a start-up focused on improving posture and helping solve the common problem of back pain. At the time, she had barely met her cofounders and the team was expected to launch a business after six months of design thinking and prototyping efforts. Monisha Perkash cofounded Lumo Bodytech during an incubation program organized by Innovation Endeavors - the venture capital firm started by Eric Schmidt - in 2011. Smartphones and Bluetooth 4.0 will only help accelerate this trend, so expect to see more deals like this one go down, especially when the people involved can take to Kickstarter and ship a product to prove they’re serious to investors hesitant to touch an early-stage hardware startup.Below are the available bulk discount rates for each individual item when you purchase a certain amountĪuthor: George Foster Author: Amadeus Orleans Best Seller: FALSE Classic: FALSE Copyright Perm Flag: TRUE Educator Message Flag: TRUE Exclusive: FALSE Pages: 18 Primary Category: Case Publish Date: FebruPublish Date Range: Older than 24 months Source: Stanford Graduate School of Business Special Value: FALSE Subcategory: Innovation & Entrepreneurship Subject: Innovation & Entrepreneurship Format Type Filter: PDF Format Type Filter: Hardcover/Hardcopy (B&W) Related Topics: Hiring and recruitment Related Topics: Teams Related Topics: Dismissing employees Related Topics: Innovation Related Topics: Start-ups Related Topics: Incubators SubjectList: Hiring and recruitment,Teams,Dismissing employees,Innovation,Start-ups,Incubators Item: # E645 Pages: 18 Publication Date: February 18, 2018 A lot of major health and fitness brands are now fully engaged in this space, including Nike, and smaller companies like Fitbit have seen considerable success with devices that help users track their activity. The company says it hopes to use the new $5 million in funding to “accelerate investments in sales and marketing, product development and engineering.”Īs a larger trend, the quantified self movement is clearly seeing a lot of uptake among consumers. LUMOback is the first such product and app from the LUMO BodyTech brand, and likely won’t be the last. The company wants to pursue a more general goal of helping to “create a healthier society,” Perkash said in a statement. The sensor works independent of the app, but can connect to it at any time to transfer and help track data. ![]() The LUMOback itself communicates with your device via Bluetooth 4.0 for low energy consumption, so it’ll only work with the iPhone 4S or later, or the iPad third generation and beyond. The LUMOback itself is a wearable sensor that fits across the lower back, and both gathers data about your movement throughout the day, and also provides gentle reminders via physical vibration to correct slouching.Ī companion app provides visual feedback about your posture and healthy via an avatar which mirrors your own movements, and provides cumulative, quantified data covering your activity for the day, and how much you spent in various states, including walking, running, slouching and sitting. Between them, they share electrical engineering expertise, business chops and experience in electrical engineering and human/technology interaction. ![]() The sensor was designed by Monisha Perkash and her co-founders Charles Wang and Andrew Chang. LUMOback is now shipping out to early Kickstarter backers, after having reached more than double its $100,000 funding goal on the crowdfunding site. The smart sensor maker, whose first product LUMOback is designed to help improve a user’s posture via a smartphone app and activity/movement monitoring, got an early jump via Kickstarter, but has now turned to traditional investors including Madrona Venture Group, Eric Schmidt and Jerry Yang. The quantified self movement is in full force, and SF-based LUMO BodyTech is one of the beneficiaries of this trend. ![]()
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